Creative districts and creative tourisme

This paper presents a conversation between Greg Richards and Jorge Piqué on the development of creative districts their links to tourism. The discussion ranged from genesis tourism contemporary challenges placemaking. It includes consideration cultural tourism, how emerged as separate field analysis in new Millennium. As places have sought distinguish themselves an increasingly competitive global market, they turned creativity source inspiration. Tourists tired standardised products crowded sites out more localised experiences provided by Creative therefore become vital tool for placemaking, providing access ‘extraordinary everyday’ generating models